Brief:
Formulate the rebranding strategy of Zara Aisyah Care Centre and introduce the new brand, WoodRose Senior Residences to the market.
Objective:
To increase brand awareness and drive lead generation and conversion.
What We Did:
We were heavily involved in initiating the business, and worked closely to create a brand identity for WSR. We helped create the brand name, logo and other corporate communication materials, as well as set up their website and online platforms, notably their Facebook and Instagram accounts.
Results:
The rebranding initiative in 2020 entailed the creating of WSR’s brand identity from scratch. The digital marketing efforts that followed the rebrand which involved the management of their digital presence, resulted in a 50% conversion rate of total leads gathered.
