Gain insights on the latest trends, ideas, technologies and strategies in creative design and digital marketing.
It’s no secret that colours play an important role in giving your brand that distinct look and feel. And if your brand is all about evoking that happy spirit, you wanna make sure that your brand’s colours looks and feels that way too. Colours play an important role in shaping customer’s perceptions. From evoking feelings […]
I can’t stop editing my work! My research never ends! I forgot a brilliant idea! I tend to over-write… These are but a few of the dilemmas that writers face. For some, writing comes naturally and they have a flair for it. For others, they need to work at their writing to develop their […]
Coca Cola, Netflix, Target’s… What do these 3 brands have in common? All of them use red in their logos. If first impressions about people are made around the 1st minute upon laying eyes on them, the same goes to other non-human entities as well – such as brands. Red is a strong colour that [...]
A professional headshot has the potential to create a positive impression for yourself before any face-to-face interaction. While there’s little we can do to fix a crooked nose, or a cockeyed gaze (aside from a little photoshop magic), our facial expressions tell an entire story to our viewers. When choosing an expression for a headshot, [...]
A Brand Refresh is often confused with Rebranding but believe us, there is a difference. When a company decides to refresh their brand, it simply means that the brand is updating to a fresh new look, sometimes introducing a new logo and possibly with a change in business direction whilst maintaining the brand identity. It’s [...]
If you have read our last blog post on whether your brand needs a revamp and are still wondering if the whole process is really necessary, here are a few outstanding brands that were brave enough to shake things up and revamp their brand with significant results. 1. Foodpanda This food delivery service based in [...]
The coronavirus (COVID19) pandemic has caused turmoil in Malaysia and around the world, impacting national economies, business activities and personal lives. According to the World Health Organisation (WHO), the virus may never go away and wearing face masks every time we’re out, and maintaining social distance will be the new norm. The Movement Control Order [...]
The irony of differentiation is that everyone wants to be different. Unfortunately, to truly identify your business’ differentiating factor – features of your organisational DNA that set it apart from others – is no easy task. This is why plenty of businesses share the same old claims about themselves, passing them off as differentiators. Refrain [...]
As creatives, our main challenge is to stay inspired in order to effectively solve problems. Every piece of work that we do requires creative thought, in other words, inspiration. Surely we’ve all gone through the creative-block moments, making us feel very mundane and unproductive as we scroll through Pinterest or Behance to find something or [...]
If you’ve seen our social content recently you'll notice some things may look a little different. Yes, we are in the process of revitalising our brand image! Re:think has been around for 13 years, and it was time for a makeover. This year has been a business rollercoaster ride and with the current local economic [...]
“Don’t worry, I’ll get it done eventually.” Things are almost always easier said than done. So, what can a social post like this do to curb your procrastination? What if I told you, this write-up isn’t going to cure your habit of putting things off? Instead, it is an attempt to teach you how procrastination [...]
Creative freedom is a term that gets thrown around more than you’d realise within the artistic and advertising worlds. People tend to speak about creativity and freedom like the words are more or less interchangeable, but what do they actually mean? The word creative means having the quality of creating and the word freedom means [...]
This has been quite the year, hasn’t it? If it has taught us anything it’s that time is too precious to waste, and to expect the unexpected. It’s quite clear by now that several businesses faced quite a few roadblocks this year, as we did too. However, that does not mean we stop moving just [...]
