Background
AFFINBANK launched a new dual card called AFFIN Duo Cards. These cards are targeted for the mass and millennial customers which give opportunity for the Bank to close the gap by offering a stronger value propositions for mass segment audience and to enter the dual cards business category.
Objective
The agency to create a new product identity, positioning & personality for dual cards.
To come up with Strategy & Media Plan
To create awareness on social media, GDN, YouTube & In App Advertising.
Result
In the first month of the launch – we’ve reached 1,410,594 people and garnered 8,732 clicks on ad.